Polaroid Originals returns to its classic name: Polaroid. To celebrate, the company announced its new Polaroid Now instant camera. It’s an autofocus body that shoots both i-Type and 600 film. For a limited time, the new camera will be available in red, orange, yellow, green and blue alongside the classic black and white bodies. The camera is available starting today for $100.
Compared to the Polaroid OneStep and OneStep+, the Polaroid Now is slightly smaller, has a less boxy shape and fewer buttons. The camera lens automatically switches between portrait and distance modes and there is only one flash mode.
Shooting with the Polaroid Now involves a simple and familiar process: load it with film, turn it on, and shoot. During our time with the camera, we found that the new autoflash and lens combo did a good job in both indoor and outdoor situations. Our sample images were always well exposed and more or less sharp, which is especially important considering the more expensive i-Type and 600 Polaroid film the camera takes.
Along with the new camera, Polaroid is also releasing a special edition instant film called Color Wave that will have colored frames and feature Black Frame editions as a permanent feature. Both movies are available starting today for $17 a pack.