Jollylook Pinhole camera is a DIY film camera kit

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by Jeremy Gray

published on Thursday, August 11, 2022 at 10:00 a.m. EDT

Jollylook, a Ukrainian photography gear company, has launched a Kickstarter campaign for the Jollylook Pinhole, an instant camera DIY kit. The campaign has already reached its fundraising goal of $20,000, which is great news for the Ukrainian team, which had to leave their country after the Russian invasion and restart operations in Slovakia.

Jollylook Pinhole looks fun for photography enthusiasts and can even be a great gift. The Jollylook team expects the first kits to start shipping in December, which could be just in time for Christmas. The DIY pinhole camera consists of 65 parts and can be assembled in about one and a half to three hours. It’s also a glue-free kit, and the team says it’s environmentally friendly.

The pop-up compact camera uses Fujifilm Instax film. The camera has an old-school, vintage look and is completely mechanical. It is made from many materials, including natural fiber biodegradable wood. To use the camera, unfold it, insert the Fujifilm cassette, stabilize it on a solid surface or tripod, pull out the viewfinder, adjust the auto exposure settings on the back, press the shutter button, then pull out the photo by slowly turning a crank. While it may seem like several steps, it’s part of the experience that Jollylook hopes will bring joy to budding and long-time photographers alike.

Jollylook Pinhole DIY Camera. Image courtesy of Jollylook.

With the integrated bellows, you can zoom the camera lens from 50mm to 110mm. The camera’s viewfinder uses a Fresnel lens, promising a detailed and clear view during composition. The pinhole diameter of the camera is 0.38mm and promises extreme depth of field.

Jollylook founder Evgeniy Ivanov says, “Today we live in a world where the cameras we use provide instant results on a screen, where we take images without thinking, most of which are rarely reviewed. The Jollylook Pinhole DIY Kit brings back the fun of the process of building a camera and shooting, from holding the attractive vintage-inspired design to adjusting the zoom distance and opening the shutter , then developing the photo with a hand-crank developer. Using instant film allows you to see your results immediately, but in a tangible, analog form that many people appreciate in the digital age.”

Jollylook Pinhole DIY Camera. Image courtesy of Jollylook.

If you want to support the project, go to Kickstarter. Kits start at $69, a savings of $40 from the eventual MSRP of $109. The first backers are expected to receive their DIY Jollylook Pinhole kits in December. For more information, visit the Jollylook website and follow them on Instagram.


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