London-based Lapse raises £1m to bring film camera nostalgia back to your smartphone – Reuters

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Facebook has found itself in hot water countless times, and the latest incident involves its own research that sheds light on Instagram’s damaging effects on teens. Not only Facebook, but several other social media sites are plagued with problems as they play on the psychology of the masses to keep increasing their numbers. Amidst these addictive apps, London-based Lapse aims to deliver a remarkable experience, but without the addiction.

An app for baby boomers, Gen Z and everyone in between

Lapse has launched its “disposable social” camera app which is supposed to recreate the magic of images captured on old-fashioned film cameras. The app allows users to take 36 snaps to “roll” in private group chats. It is only after 24 hours from the first firing that the roll is revealed to the group. In a chat with UKTN, company co-founders Dan and Ben Silvertown reveal more about the app.

“Lapse is a fun and easy way to take photos that look really good and easily share them with friends. It lets you take amazing photos with the push of a button and Lapse photos in live in a shared camera roll that everyone has immediate access to when they join a group,” says Dan. He also says that photos taken through the app look “amazing” and are uncompressed when sharing.

Lapse has also witnessed notable demand on the Apple App Store. According to the company, it has over 150,000 pre-orders and is launching as an invite-only app to handle demand. Dan notes that their current post-launch chat group will be comprised of photographers and the creative community, as well as people who post photos frequently instead of onboarding more users to post inflated numbers.

Funding Details

The launch of the Lapse app is complemented by a £1million seed round, led by Speedinvest, with participation from Atomico. Notable angels such as Matt Robinson (founder of Nested, GoCardless), Ian Hogarth (founder of SongKick), Simon Franks (founder of LoveFilm), Claire Nooriala (VP EMEA, Snap Inc.), Jamie Swango (ex-CMO of Deliveroo and GP at The Craftory), Vinay Solanki (head of Channel 4 Ventures), Dmitry Tokarev (founder of Copper.co), Mike Lobanov (GP at Target Global) and Maria Palma (GP at Kindred Capital) also participated.

The final funds will be used to grow the startups team, the engineering team in particular, and infrastructure operational costs. A small amount will be directed towards marketing and user acquisition, as the company prioritizes organic onboarding. The startup currently has 10 employees and will soon expand its team.

“Social media started with the goal of connecting the world. But when everyone is connected, broadcasters and influencers drown out real, personal connections. That’s where Lapse comes in,” says investor Sameer Singh of Atomico’s angel program. “By limiting interactions to curated groups of friends, people you actually know, Lapse reintroduces the social graph and authenticity to photo sharing.”

The origins

The modern generation has more or less lost touch with the technology of the past. But the idea of ​​using the film roll concept on an app came to Ben when he traveled to Vietnam with a movie-obsessed friend. “I never quite understood why anyone would want to carry around a bulky plastic item when they could easily take pictures on their phone,” Ben notes.

However, his friend lent him the compact camera and Ben was sold after the first roll. “The whole film photography experience is a world away from what has become the norm in the current age of Instagram. Not being able to see your snaps again made enjoying the moment more than trying to showcase it. The feeling of seeing all your photos for the first time is unbeatable,” concludes Ben.

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